Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan

The current crisis is causing the media industry to “rethink what we do.” It is making the TV Upfront less essential as is the time when clients want to negotiate, says Catherine Sullivan, Chief Investment Officer of the Omnicom Media Group, NA, in this interview with Beet.TV

TV marketplace is moving inexorably to an “audience-based” world. It’s time to move past the way things have been done for 40 years and look at the way it could be in 12 months, she implores.

This video is part of a Beet.TV series titled “Audience, in Context,” presented by Xandr. For more videos please visit this page.